Based on conversations with users and other industry experts, we learned that over the course of a user's life, there are some points in which they need extra care - when they're new, and when they had a bad experience.

For that, new users and those who gave us thumbs down are marked with a golden star. When you see this star, spend a few more seconds, and think how the user can be truly happy from reading the message you're about to send.

Things to know:

* The star stays with a user for 2 weeks

* A user will receive a star once they become Premium, or right after they hit "thumbs down"