Google recently announced that Core Web Vitals are going to be a ranking factor in Google Search. Therefore, a lot of business owners are putting efforts into enhancing their Core Web Vitals score to improve their ranking in Google.
Also, a lot of people are working on Core Web Vitals because they are not willing to let go of their position. A lot of users are using WordPress to create their websites. The Core Web Vitals impact the WordPress Website themes as well. Let us understand about this in detail in this article:
What Core Web vitals measure?
By making use of the data that the Chrome browser gathers, the calculation of the Core Web Vitals is done. The scores can be found for every page by using the Core Web Vital reports of the Search Console.
To register a score, a page needs to be visited a certain number of times by Chrome users over the last 28 days. In case a page has little data, it will lack the score. If the data is sufficient, the results will be shown. 3 results will be shown, and based on this, a page will pass or may not pass the core web assessment.
Passing the assessment is essential to get a good page experience. Google has recommended improving every score to enhance ranking. The details of 3 scores are explained below:
LCP: Largest Contentful Paint or LCP measures the loading point of the page. To offer a good user experience, LCP must take place within 2.5 seconds of when the page first starts to load. If it takes more than 4, it indicates that the page is poor. A page will pass the test when more than 75% of users have experienced a good outcome.
FID: First Input Display or FID measures the interactivity. It refers to the time a user has to wait for a website to respond after tapping on a button or the link. To offer a good user experience, the FID of a page must be less than 100 milliseconds. If it is more than 300 milliseconds, it is poor. 92% of the users must have a good experience, or the page will fail the test.
CLS: Cumulative Layout Shift or CLS measures the visual stability. To facilitate a good user experience, a page needs to maintain a CLS of less than 0.1. If it is more than 0.25, it is poor. Only when 89% of the users have a good experience will the page pass the test.
Importance of Core Web Vitals for SEO:
It is very necessary to know that Core Web Vitals are tied with several signals like safe browsing, mobile friendliness, intrusive interstitial guidelines, and HTTPS security. If you are not using HTTPS on the website, you may have zero advantage from passing the assessment. Your priority must be shifting from HTTP to HTTPS.
You need to have a visual indicator for a good page experience, and it may have a havoc influence on the click-through rates and traffic. It is also worth knowing that the Core Web Vitals and page experience are Google's part. The machine learning system can be used to tweak the results. So, you must not ignore it.
The Core Web Vitals is also crucial in SEO as it clarifies what the KPIs are to be used to make “page speed” a ranking factor.
Core Web Vitals and WordPress:
Making use of WordPress is not something that will hinder you from passing the Core Web Vitals compared to any other CMS. But themes, hosting, image size, and several other features you are adding to your website may slow it down.
So, you need to do things correctly to make sure that the page load speed remains intact. WordPress and Core Web Vitals go hand in hand to offer users a superior experience.
Conclusion:
WordPress has become one of the most favorite choices for website owners as it has proved to earn maximum traffic. However, it is essential to follow the algorithms that Google organizes for the users. So, making use of the Core Web Vitals is necessary if you want to rank better on the Google SERPs.