Are you planning to attract more customers to your website? globalization helps many website developers to gain an audience worldwide as people from different countries can get access to your website and read the contents in their language with the help of multilingual WordPress seo.
This strategy is opted for by many websites as with the help of multilingual SEO, the websites can help readers from around the globe to read the content in their native language or the language in which they understand the content.
However, not every website can pull off the multilingual SEO strategy and that’s why all new web developers need to read this article where we will discuss the 3 best optimizations related to multilingual SEO. So, let’s get started.
What Are The 3 Best Optimizations For Multilingual SEO?
Adding extra language to your website using multilingual WordPress seo gives you benefits in the long run and helps your article to reach further.
For example, if you are writing an article about the French revolution or their culture, and you wouldn’t opt for the French language or any other, then the native people wouldn’t understand the article.
With Multilingual SEO, you can increase the traffic on your website which eventually results in profitability. Before going for the optimizations, make sure that you have a strong internet speed which helps in ranking up the pages in the Google results.
3 ways to multilingual WordPress seo that helps your website are:
1. Using a Unique URL For Each Version Of Your Web Page
Using a unique URL tells Google that your website is using different languages and the content can be read by different users around the globe in different languages. Google also supports these pages as it is according to the Google guidelines which make sure that your page is properly indexed.
Here are the things that Google suggests at different levels.
Domain Name: The domain name should end as per the language for French, it should be www.cartoon.fr and for German, it should be www.cartoon.de
Sub-Domain- fr.cartoon.com and de.cartoon.com
· Sub-Directory- www.cartoon.com/fr/ for French and www.cartoon.com/de/ for German.
The pros and Cons of the structure are as follows:
All the other structures apart from those that are mentioned above do not fall into the Google guidelines and therefore, may provide problems in the ranking.
The sub-directories are easier to set up and you can use the weglot to add them with the help of URLs.
Keep these points in mind for optimizations.
2. Add Hreflangs Tags
hreflang tags work as an indication that tells Google that you are using multilingual WordPress seo and your pages are available in different languages. It helps Google and makes their work easier to provide information on their Google pages.
These Hreflang tags can be used in the header section on the original page or can be submitted through the Sitemap. If you want to add different languages, then you need to add several tags. The process is time-taking and a little complicated but it will help in multilingual optimization.
3. Translate The Content In The Source Code (On Server Side)
The multilingual WordPress seo is divided into two categories i.e., dynamic multilingual plugins and Multilingual plugins on the server side. The dynamic multilingual plugins translate the page when there’s any human interaction on the website or the web pages.
These dynamic multilingual plugins are not visible on the search engines like Google.
Dynamic can put the webpage in the negative section by creating duplicate content and lowering your SEO score. On the other hand, multilingual plugins on the server side translate the content on the source code which is visible to humans as well as to search engines.
It helps in creating a good impact on the SEO score of the website and all your SEO tags will be properly translated which is the most important part of multilingual WordPress seo optimization.
Conclusion
With the above points, you can make your website compatible with different languages and also add necessary tags to translate your content into different languages. If you want to connect with different types of audiences, then multilingual SEO is beneficial for your website.