Saudi Arabia Snacks Market Overview
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
The Saudi Arabia snacks market is experiencing robust growth, driven by a youthful, tech-savvy population, increasing health consciousness, and the expansion of e-commerce platforms. According to the latest report by IMARC Group, The Saudi Arabia snacks market size reached USD 1,578.1 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 3,316.0 Million by 2033, exhibiting a growth rate (CAGR) of 8.60% during 2025-2033.
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Saudi Arabia Snacks Industry Trends and Drivers:
The snacks market in Saudi Arabia is witnessing robust growth in 2025, driven by rising consumer demand for convenience and healthier options. With a projected market size of USD 24.29 billion for the broader food and beverage sector, snacks are a key contributor, fueled by a young, urban population and increasing disposable incomes. The “Made in Saudi” initiative, part of Vision 2030, has boosted local production, making snacks more affordable and tailored to regional tastes, such as date-infused protein bars and saffron-flavored treats. Health-conscious consumers are driving demand for low-sugar, high-fiber, and protein-enriched snacks, with potato chips and nuts leading in volume growth. E-commerce and modern retail channels, like hypermarkets and online platforms, are expanding access, with brands like PepsiCo and Almarai dominating through innovative flavors and packaging. The growing popularity of on-the-go snacking, spurred by new entertainment venues like cinemas and theme parks, further accelerates market expansion, reflecting a dynamic shift in consumer lifestyles.
Cultural preferences and innovation are reshaping the Saudi snacks market, with a strong emphasis on health and local flavors. Consumers increasingly favor snacks that align with Islamic dietary laws, such as halal-certified products, and incorporate traditional ingredients like honey, tahini, and cardamom. The protein bar segment, expected to reach USD 5.97 million by 2033, reflects a fitness-driven trend, with gym-goers and younger shoppers opting for bars with functional benefits like added vitamins. Savory snacks, valued at USD 955 million in 2020, are projected to hit USD 1.24 billion by 2026, with baked chips and vegetable crisps gaining traction as healthier alternatives. Companies are leveraging digital platforms, with e-commerce reporting increased bundling of snacks with fitness products, indicating a lifestyle shift. Despite challenges like fluctuating raw material costs, the market’s growth is supported by government reforms and foreign investment, positioning Saudi Arabia as a promising hub for snack innovation and consumption.
We explore the factors propelling the Saudi Arabia snacks market growth, including technological advancements, consumer behaviors, and regulatory changes.
Saudi Arabia Snacks Industry Segmentation:
The report has segmented the market into the following categories:
Product Insights:
Frozen & Refrigerated
Fruit
Bakery
Savory
Confectionery
Dairy
Others
Packaging Insights:
Bag and Pouches
Boxes
Cans
Jars
Others
Distribution Channel Insights:
Supermarket/Hypermarket
Convenience Stores
Online
Others
Regional Insights:
Northern and Central Region
Western Region
Eastern Region
Southern Region
Competitive Landscape:
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Key highlights of the Report:
Market Performance (2019-2024)
Market Outlook (2025-2033)
COVID-19 Impact on the Market
Porter’s Five Forces Analysis
Strategic Recommendations
Historical, Current and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Structure of the Market
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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