Saudi Arabia Male Grooming Products Market Overview
Market Size in 2024 : USD 841.78 Million
Market Size in 2033: USD 1,429.44 Million
Market Growth Rate 2025-2033: 6.06%
According to IMARC Group's latest research publication,"Saudi Arabia Male Grooming Products Market Size, Share, Trends and Forecast by Product, Price Range, Distribution Channel, and Region, 2025-2033", The Saudi Arabia male grooming products market size reached USD 841.78 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,429.44 Million by 2033, exhibiting a growth rate (CAGR) of 6.06% during 2025-2033.
How AI is Reshaping the Future of Saudi Arabia Male Grooming Products Market
AI-powered grooming tools in Saudi Arabia are creating buzz, with brands using virtual consultations and AI-based quizzes to offer truly personalized product picks for every skin and beard type.
Homegrown tech startups like Glamera are using AI to analyze user habits and recommend services, ensuring Saudi men discover products that fit their unique preferences in real time.
Thanks to government initiatives like HUMAIN, $100 billion in new AI investments, and huge partnerships with global tech players, AI innovation in personal care is moving at record speed.
Saudi’s male grooming market value is now over $840 million, and AI-driven personalization plus social media influence are fueling strong demand for high-tech grooming solutions.
Big names like L’Oréal use generative AI to analyze over 11 million gigabytes of local hair and skin data, optimizing new launches tailored to Saudi men’s needs and boosting brand engagement.
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Saudi Arabia Male Grooming Products Market Trends & Drivers:
Rising disposable incomes are fueling the Saudi male grooming market, as men spend more on premium products like skincare and fragrances. With 117,000 millionaires and a growing middle class, consumers are splurging on high-end brands like L’Oréal and Beiersdorf, which reported a 15% sales boost in Saudi stores. Vision 2030’s economic diversification has increased purchasing power, encouraging men to invest in grooming routines. E-commerce platforms like Noon.com have made these products more accessible, with online sales of men’s grooming items jumping 25% in major cities, reflecting a shift toward convenience and variety.
Social media’s influence is driving Saudi men to embrace grooming trends, with platforms like Instagram and TikTok shaping preferences. Over 33 million Saudis are active online, and 90% engage with social media, boosting demand for products endorsed by influencers. Brands like MANSCAPED, which expanded into Saudi Arabia, leverage influencer partnerships to promote beard oils and serums, seeing a 20% uptick in engagement. Vision 2030’s push for digitalization supports this trend, with e-commerce platforms like Amazon.sa offering personalized recommendations, making grooming products more appealing to millennials and Gen Z seeking trendy, high-quality solutions.
Growing awareness of personal hygiene and wellness is transforming Saudi Arabia’s male grooming market. Cultural emphasis on cleanliness, rooted in Islamic teachings, drives demand for natural products like argan oil-based shampoos and halal-certified skincare. The Saudi Food and Drug Authority ensures product safety, boosting consumer trust. Brands like Zamzam have seen a 30% sales increase by offering organic grooming lines. Vision 2030’s health initiatives, including public wellness campaigns, further encourage men to adopt multi-step grooming routines, with salons reporting a 40% rise in male clients seeking premium services.
Saudi Arabia Male Grooming Products Industry Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest Saudi Arabia male grooming products market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.
The report has segmented the market into the following categories:
Product Insights:
Male Toiletries
Electrical Products
After Shave Lotions
Others
Price Range Insights:
Mass Products
Premium Products
Distribution Channel Insights:
Supermarkets and Hypermarkets
Pharmacy Stores
Online Stores
Others
Regional Insights:
Northern and Central Region
Western Region
Eastern Region
Southern Region
Recent News and Developments in Saudi Arabia Male Grooming Products Market
June 2024: Saudi Arabia’s male grooming market sees a surge in demand for halal-certified products, with over 40% of new launches in 2024 featuring halal formulations, driven by consumer preference for ethically compliant personal care.
August 2024: Tech-integrated grooming devices gain traction, with brands like Bevel and Philips introducing AI-powered razors and skin analyzers, contributing to a 30% increase in premium product sales in the first half of 2024.
November 2024: Local startups disrupt the market with sustainable packaging, as 50% of new Saudi male grooming brands now use biodegradable or refillable containers, aligning with the Kingdom’s Vision 2030 sustainability goals.
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
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