South Korea Hair Care Market Overview
Market Statistics
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024: USD 1.7 Billion
Market Forecast in 2033: USD 2.3 Billion
Market Growth Rate: 3.40%(2025-2033)
According to the latest report by IMARC Group, the South Korea hair care market size reached USD 1.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2.3 Billion by 2033, exhibiting a growth rate (CAGR) of 3.40% during 2025-2033.

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South Korea Hair Care Industry Trends and Drivers:
K-beauty is a big reason why there is so much excitement in South Korea’s hair care industry. Peoples are choosing shampoos, scalp serums and hair masks that include ginseng and camellia oil among their ingredients, suggesting they appreciate mild care that still works well. Spotting erupts every time K-pop idols and K-drama stars sport fancy hairstyles; fans desire the same glossy and breathable-looking hair, creating increased sales for haircare products. Brands are catching up by providing brightly coloured dyes and simple ways to get trendy with hair. Now, thanks to the internet and social media, guides and product reviews lead to more sales in the fast-changing world of fashion.
South Korea’s hair care industry is now being changed and inspired by sustainability and wellness. More consumers are looking for shampoos and conditioners free from tough chemicals and are choosing brands that package them in recyclable or biodegradable ways. More and more people are noticing scalp care, as products such as exfoliating scrubs and calming toners handle issues related to stress-caused hair loss and dandruff, in line with K-beauty’s whole-body approach. Smart home diagnostic devices and hair growth laser technologies are now becoming popular in salons and at home. More and more, companies are creating options that match hot and humid summer or dry and chilly winter conditions. Nature, technology and self-care are helping to make the hair care market exciting and innovative.
South Korea Hair Care Industry Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest South Korea Hair Care Market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.
The report has segmented the market into the following categories:
Product Type Insights:
Shampoo
Conditioner
Hair Gel
Hair Colorant
Others
Distribution Channel Insights:
Supermarkets/Hypermarkets
Convenience Stores
Specialty Retail Stores
Online Retail Channels
Others
Regional Insights:
Seoul Capital Area
Yeongnam (Southeastern Region)
Honam (Southwestern Region)
Hoseo (Central Region)
Others
Competitive Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. Additionally, the report features detailed profiles of all major companies in the South Korea Hair Care industry.
Key highlights of the Report:
Market Performance (2019-2024)
Market Outlook (2025-2033)
COVID-19 Impact on the Market
Porter’s Five Forces Analysis
Strategic Recommendations
Historical, Current and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Structure of the Market
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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