Japan Game Market Overview
Market Statistics
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024: USD 26.3 Billion
Market Forecast in 2033: USD 60.5 Billion
Market Growth Rate: 9.7% (2025-2033)
According to the latest report by IMARC Group, the Japan game market size reached USD 26.3 billion in 2024. Looking forward, IMARC Group expects the market to reach USD 60.5 billion by 2033, exhibiting a CAGR of 9.7% from 2025 to 2033.
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Japan Game Industry Trends and Drivers
There are strong reasons the Japan game market is performing well, including the inherent compatibility of smartphones for all ages, the cultural affinity for gaming, and the rise of esports. Mobile games remain the largest segment (approximately 60% of total revenue), largely driven by anchor games like Fate/Grand Order, and Puzzle & Dragons leveraging in-app purchases to sustain profit after launch. Mobile devices and broadband internet are essential enablers of mobile gaming (Japan is the #1 country where 92% of players engage in mobile gaming for 2+ hours at least once per week). Console gaming, led by Nintendo and Sony, continues to be a strong segment, with soft launches like Animal Crossing: New Horizons selling over 7 million copies in its first month.
The acceptable progression of esports can also build better exposure of competitive gaming titles (Evolution Championship Series (EVO) in 2023 attracted over 200,000 visitors). The worlds of competitive gaming, were gaining popularity for titles like Street Fighter and Tekken. Emerging technologies including VR, AR, and cloud gaming are on an upward tick (PlayStation VR2 achieving over 1 million units sold in 2023). Some challenges facing the Japan game market include slower (downward) rates of mobile game downloads and general pressures of strong yen depreciation on revenue; however, opportunities exist in anime-based games, localization of materials addressing female gamers, and new digital distribution opportunities which are or may be becoming like Steam.
Japan Game Market Segmentation
The market report offers a comprehensive analysis of the segments, highlighting those with the largest Japan game market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments:
Device Type Insights:
Console
Mobile and Tablet
Computer
Platform Insights:
Online
Offline
evenue Type Insights:
In-Game Purchases
Game Purchases
Advertising
Type Insights:
Adventure/Role-Playing Games
Puzzle
Social Games
Strategy
Simulation
Others
Age Group Insights:
Adult
Children
Regional Insights:
Kanto Region
Kinki Region
Central/Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
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Competitive Landscape
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. Additionally, the report features detailed profiles of major companies in the Japan game industry.
Other Key Points Covered in the Report:
COVID-19 Impact on the Market
Porter's Five Forces Analysis
Strategic Recommendations
Market Dynamics
Historical, Current, and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape
Top Winning Strategies
Recent Industry News
Key Technological Trends & Development
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
About Us
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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Country: Tokyo, Japan
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