Saudi Arabia Digital OOH Advertising Market Overview
Market Size in 2025: USD 220.2 Million
Market Forecast in 2034: USD 511.2 Million
Market Growth Rate 2026-2034: 9.81%
According to IMARC Group's latest research publication, "Saudi Arabia Digital OOH Advertising Market Size, Share, Trends and Forecast by Format Type, Application, End Use Industry, and Region, 2026-2034", The Saudi Arabia digital OOH advertising market size reached USD 220.2 Million in 2025. Looking forward, IMARC Group expects the market to reach USD 511.2 Million by 2034, exhibiting a growth rate (CAGR) of 9.81% during 2026-2034.
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How AI is Reshaping the Future of Saudi Arabia Digital OOH Advertising Market
AI tailors DOOH ads in real-time using facial recognition and weather data, boosting engagement as AlArabia and SCAI deploy smart billboards across Riyadh for Vision 2030 smart cities.
Vision 2030 pours $45 billion into digital infrastructure, powering AI-driven screens in NEOM and The Line that adapt content for max urban impact and consumer reach.
AlArabia partners with SCAI on intelligent billboards featuring programmatic delivery, while 8m x 8m AI screens in Dammam optimize ads by demographics for higher interaction.
Humain, PIF-backed AI leader, builds infrastructure for culturally tuned DOOH content, accelerating adoption with advanced models amid $100 million+ ad spending surge.
Programmatic AI shifts DOOH to automated targeting on 5G networks, with stc's 85% coverage enabling real-time bids that rival mobile ads in high-traffic spots.
Saudi Arabia Digital OOH Advertising Market Trends & Drivers:
Saudi Arabia's Digital OOH advertising scene is exploding thanks to Vision 2030's smart city push, with projects like NEOM and The Line rolling out AI-driven billboards that swap content in real-time based on weather or crowds. The government just pledged another $20 billion for digital infrastructure on top of $25 billion already invested, supercharging 5G networks for seamless ad delivery. AlArabia Outdoor teamed up with SCAI to launch smart screens in Riyadh, blending facial recognition and data for hyper-targeted campaigns that boost engagement way beyond static signs—perfect for brands hitting high-traffic spots like malls and airports.
Programmatic buying and AI are flipping the script on how ads hit consumers, letting marketers automate bids and tweak messages on the fly for max impact. Digital formats already grab over 54% of the OOH market, fueled by 5G and IoT that enable geo-fencing and personalized pushes right where people are moving. Companies like Multiply Group's JV with Al Arabia are pouring cash into supply platforms, making it easier to track ROI with analytics that show real foot traffic spikes. It's a game-changer for retail and FMCG folks chasing shoppers in Jeddah's bustling streets.
Tourism and entertainment booms are lighting up DOOH demand, with 26,000 events drawing 75 million attendees and turning venues into ad goldmines. Transit displays at upgraded airports and stadiums capture tourists flocking for Red Sea gigs or Riyadh seasons, while e-commerce brands use ambient screens for impulse buys. Rotana Signs is leading with climate-tough LED tech, and free campaigns for 90 startups via Al Arabia's MUPI network show how it's opening doors for everyone. This mix keeps the market buzzing in tourism hubs like the Eastern Province.
Saudi Arabia Digital OOH Advertising Industry Segmentation:
The report has segmented the market into the following categories:
Format Type Insights:
Digital Billboards
Video Advertising
Ambient Advertising
Others
Application Insights:
Outdoor
Indoor
End Use Industry Insights:
Retail
Recreation
Banking
Transportation
Education
Others
Regional Insights:
Northern and Central Region
Western Region
Eastern Region
Southern Region
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Recent News and Developments in Saudi Arabia Digital OOH Advertising Market
November 2025: Sky and Saudi Media launch AI AdTech suite for real-time audience segmentation and dynamic content on DOOH screens nationwide.
August 2025: AlArabia wins Best Outdoor Advertising award for expanding AI-powered smart digital billboards with content personalization.
June 2025: 8m x 8m AI-driven screens installed in Dammam and Khobar, optimizing ads via weather and demographics for higher engagement.
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