SEO and SEM are two very important digital marketing techniques which are very effective. It is because of this reason that the need for an SEO and SEM company is growing massively. But these terms have created a lot of confusion too. In this article, we will try to clear as many doubts as possible about these two terms so that before you hire an SEO management company you will have some idea about what you can expect for them.

Let’s begin with trying to understand the two abbreviations.

What is meant by SEO?

The most basic definition that you can get from an SEO management company is that SEO means Search Engine Optimization. Well…SEO doesn’t mean search engine optimization. This is what it stands for. The definition of SEO is that it is the process of improving the rank or the position of a website on the search engines to get organic traffic. The key term to focus here is ‘organic traffic’. This term is associated with the fact that you are not paying any amount of money to the search engine to rank your website in its search results page.

The SEO process has evolved magnificently over the years and an SEO management company has been well aware of the changes to provide you with better results.

What is meant by SEM?

SEM stands for Search Engine Marketing. It could be considered that SEM is a broad term that includes all the techniques that can be used to increase a website’s rank and ‘the techniques’ include SEO too. However, there are marketers who consider the term SEM similar to “search engine advertising”. But since this article is all about bringing an end to confusion, we will try to define it in a simple term.

SEM is the process of improving the rank of a website through paid advertisements that are created for certain keywords. Every time someone uses those keywords to search something your ad will appear on the search engine. Now, a professional SEO and SEM company can provide you with quality services in both the areas.

How to combine SEO and SEM in your marketing strategy?

There is always a question that arises in the mind of marketers. Which of the techniques to use? Yes, the answer is simple. Use both of them together. It is best to use both the techniques together and achieve better results.

The first step is to search for the keywords that have been searched most and clicked most based on your product, service, or area. To do this, you can use tools like Google Keywords Planner, Ubersuggest, or SEMrush which is especially designed for SEM. The idea is to find keywords that have a high demand, but with a low position.

The next step is to use these keywords to start the SEM campaigns to get more traffic. Obviously, all these steps will be very useful in SEO too.

If you are looking for a professional SEO and SEM company that can provide you with quality services at an affordable price, contact Nico Digital Pvt. Ltd. today!