Shades of Melanin Hair LLC is a black-owned online Hair Store. Providing Unprocessed 100% Virgin Hair Extensions, Lashes, and more. Celeb clientele. In Shades of Melanin, we celebrate Black beauty, support the brands and founders. Hair color is a manifestation of light reflecting off of melanin, or pigment molecules and how much is present is what causes different shades or “levels” of hair.