The year 2025 will be here in about a month, and it is the right time for businesses to fasten their belt and start measuring the performance of their digital marketing or SEO efforts and fine-tune their strategies for improvement.
Don’t have an SEO strategy yet?
Consider this: about 92.96% of global web traffic comes from Google Search, Google Images, and Google Maps alone.
If your website is not optimised for search engines, or in other words, if you do not have any SEO strategy in place, consider hiring a B2B SEO company to optimise your website for better visibility and ranking on Google and other search engines.
The world of SEO is advancing with each passing year, and it is crucial for businesses to stay updated with the hottest trends to gain an edge over the competition.
SEO Trends to Follow in 2025
Voice Search Optimisation
A study suggests that around 65% of smartphone users are heavy users of voice search or voice assistant applications.
· Hey Google, will it rain this evening?
· University admissions 2025
· Italian restaurants near me, or
· England vs India live cricket score
There are not just phrases; these are common voice search commands given by users on voice assistant apps to find products, services, and information.
If you are looking to make an impact in 2025, work with a B2B SEO company to optimise your business website for voice search.
Local SEO
The past years’ SEO trends indicate that local SEO is going to have an influential role in 2025 and beyond.
Consider these figures. A report from 2022 states that 98% of customers use the internet to find out information about local businesses.
Another research mentions that around 76% of customers read online reviews posted by other users before buying a product.
If you still don’t have a local SEO strategy in place, gear up for it now. To start with, localise your content and optimise your Google My Business (GMB) profile.
Mobile First Approach
People use their phones not just for entertainment but also to search for businesses and information of different kinds, browse through marketplaces, and buy the products and services of their choice.
Your website should be mobile-friendly. Meaning that the same website should look attractive and work flawlessly on a variety of mobile devices. Google shows those websites in top search results that have a mobile-friendly or highly responsive website design.
Work with a provider of B2B SEO services to audit the mobile readiness and responsiveness of your website and fix the flaws without delay.
AI & ML Integration
Over 65% of businesses claim that they have noticed better results for their SEO implementations after AI integration.
Artificial Intelligence and Machine Learning are already creating a buzz. These new technologies have already started shaping the future of SEO, digital marketing, social media marketing, content marketing, and online advertising.
Work with your partner for B2B SEO services to integrate AI and ML applications in your CMS.
In addition to these, Content Marketing, Featured Snippets on SERP, and Video Search Optimisation are going to play an important part in the upcoming year. Happy New Year!