Wholesale Clothing Franchise. (What's in it for you?)

A complete guide to the franchise dealership opportunities in the wholesale region for men, women, and kids' apparel. 

India, the land that is home to over 3.2 billion people, has had its fair share of business ventures leaned into the clothing industry. Thanks to the ever-growing consumer demand, every individual with an entrepreneurial mindset may want a piece of this pie. 

Plus, fashion has never been this accessible to the public and the supplier, given that the entry barrier in this scene is so low! So, put on your fancy slippers, and let's make you familiar with the know-how(s) of this sector and what's in it for you. 

Just keep scrolling! You won't regret it. 

What is this business all about?

Let's say you saw an amazing t-shirt online and now, you want to buy it. You compare the prices across different sites and pick the one that fits your budget. 

In the top right corner, you must've seen a section that tells you about the vendor/supplier who's selling you this t-shirt. Ever wondered what's the process that goes into bringing this t-shirt on display?

We'll help you with that. 

The whole supply chain of a t-shirt starts with the product manufacturer or in simple words, a brand that makes this product like Nike, Adidas, etc. The manufacturer then sends this shipment (often in large quantities) to a wholesale supplier who stores these goods in a warehouse for further distribution. From here, the shipment is then sent to retailers who own a dealership or are large entities themselves making that one t-shirt available to the consumer. 

For the most part, we've been taking up the role of a consumer who is at one end of this whole chain of supply and demand. But what if you could exchange places and be a retailer yourself!? Or own a wholesale clothing franchise to get your hands on this vast network? To be honest, it's not that hard. And with the right tools and an ally like BlueBery India Pvt. Ltd., your distant dream is now closer than it appears!

But, how do I get started?

First and foremost, you need to do your research like reading this article right now to know the basics. After you're done scrolling down several websites, it's time to study the niche. A niche is that one category under which your business or product accessories fall into. It's what your customers will know what you sell when they visit your online store or an offline multi-brand retail outlet. 

Now, you have two roles to choose from. Either get into the business of selling your product to a retailer (B2B) or be a retailer yourself by owning a franchise of the brand you're working with. (Mostly more than one brand) and sell the goods directly to the customer. (B2C)

The upside of working as a retailer includes enjoying high-profit margins as wholesale suppliers sell you the goods at a relatively low price. Sell the good to your consumer and enjoy the sweet taste of profit. It's that easy! 

When you're a retailer, it's not your headache to take care of every accessory that has to be sold. You get to decide what product to buy from a wholesale supplier based on how it performs in the market. You have full control over what's going to be kept in your store or of what product the inventory should contain in large quantities. Plus, as a retailer, you get to acknowledge and understand the ever-changing market trends as you're associated with the customer on a much deeper level than that as a wholesaler. 

Retailers like H&M and Zara sell their products along with goods of other brands in their outlets. As for online, companies like Amazon, Myntra, and Flipkart tend to sell goods from various brands directly to the consumer. 

Now for the easy part, after getting done with the extensive study of market trends all thanks to social media and pop culture, when you're ready to build your retail store or a franchise per se. Following these steps will help you get a hold of things. 

Pros do the planning. 

Now you've got the knowledge that it takes to build your store but what about a plan? If you're a pro chances are you already have a blueprint in your head. But what if you're new? Don't worry, creating a business plan is not that hard if your vision is clear as water. 

Know what you're going to sell and how will you channel the values of the brand in your retail outlet so that the consumer feels comfortable when he/she steps into your store. The same comfort one should feel when they're visiting the same brand's website. Things to keep in mind include, not disrupting the whole feel of the brands you're working with plus, adding your personal touch to the whole venture. Churning out the profits can sometimes be hard but with the right mindset and the ability to communicate with the businesses above you will ensure that your outlet stands out among thousands of others trying to get a hold of that profit intake. 

Build a plan. Know how to execute it. Talk to your superiors and churn your profit. That's the way to go!

Inventory before everything. 

Now that you have a plan to stick to, the next thing is to choose what sells in your store. Getting to know what's the specialty that your store possesses is an important step to building your retail empire. 

Either focus on a single product line or deal in multiple categories. Your idea of analyzing the in-store statistic will prevent you from spending tons of money to fill your little bedroom-sized warehouse with unsold inventory. Whichever side you choose, or the brand you work with, make sure you have an idea of how that brand is performing in the real world. It's like picking the stocks of a company that you believe is going to dominate its industry. As they say, test the waters before you dive!

Sticking to your product/accessory line ensures that you get to enjoy and create a long-lasting trust of the consumer, along with a million things that go in your head while running a retail outlet. Be it an item in the women's apparel line or a gentleman's formal accessory, taking into consideration the performance of your inventory gives nothing but profit. 

After Sales Analysis.

So, you have finally sold that one t-shirt that we've been talking about but what if it doesn't sell in the future? What's your plan B? 

Your inventory sells itself but trends come and go in an instant. You need to keep yourself updated with the ongoing influences that are there to steal consumers' attention off of their feet. And you should be in the line too! Build communication with the brand. Inform them about any specific trend that you've observed on-going in your neighborhood and act accordingly. What if the small section of individuals is into that one graphic hoodie that was worn by that celebrity? Do you have the stock or has it run out? Is the brand still manufacturing the product or is the shelf life of that one product is going to last an eternity? These questions must arise in your head both before and after a purchase has been made. 

Knowing the credibility of that one piece of clothing holds can prevent you from several sleepless nights when you're just thinking about making profits. Far from even making it. Analyze the performance of the goods you have and then order the right estimated amount that you believe will sell itself. And then, you're good to go! You've just generated a loop of customer arrival in your store with a little after-sales analysis. Thank us later!

Working with BlueBery India Pvt. Ltd.

We're in the business since 2007, and over the years we've studied and built the wholesale-retail network from the scratch. Dealing with men, women, and kids' apparel, we offer you a chance of setting up your clothing franchise. With costs as low as they can be, a high profitable franchise opportunity is waiting for you to grab. Not to go too far, our Blue Bery Networks grants you access to your franchise or the retail store at your convenient location. Plus, the investment has seen its return over the years. It's about time, you cash in on this opportunity to invest and start your retail journey. 

From Kurti's to readymade suits, every product line is available for you to grab at cheaper prices and to sell at high margins thus taking in huge profits with a complete transparent workflow that we offer. 

Blue bery has been on a mission to grant retailers an opportunity to buy a franchise and carry out both B2B and B2C ventures at cheap costs and high prices. 

Just follow along as we offer a nine-step process to make your retail clothing bazaar up and running. Your dream of owning a profitable franchise is going to be fulfilled soon. We've got your back!

Keep up with this blog for more info! Happy to Help!