In the present world of distributing movie prints, we seldom think how prints of the most recent blockbusters have reached the neighborhood theatres or the neighbourhood multiplex. Current distribution systems mostly procure distribution rights from producers, create duplicate copies of prints and then business is ready for potential film bookings from various depots. Each time a film is booked and the mandatory shipping instruction is issued to depots, the Analogue prints are packed into metal containers and are delivered to the theatres using conventional rail road or air transportation. The necessary lead time is made in once the print is booked so as that prints reach the theatres on time.
The conventional distribution system however does not need the flexibility to generate additional prints at short notice as lead-time for print duplication is needed and the logistics involved in shipping prints also takes time. In a nutshell, manufacturing prints from the first cut copies, duplicating and then shipping to territories involves substantial manual processes, time consuming and also cost intensive.
In current film distribution process, the logistics involved in shipping Analogue prints from various depots to theatres is highly cost intensive. The logistics costs starts adding up from the stage of duplicating the prints till the full time it's returned to the depot from the theatre. It's quite expensive to maintain prints at the depot.
The Analogue prints are needed to be created in various formats ex:-16mm, 35mm, IMAX etc to cater to different projection systems. The Analogue prints are vunerable to damage when confronted with sun light and moisture. As the prints cannot be re-used, new copies of Analogue prints must be created to restore damaged prints. Duplication costs of Analogue prints are quite high. The environmental costs though not quantified yet also needs to be considered. Transportation via conventional means ex:-rail road or air plays a role in environmental pollution via usage of fossil fuels.
Current processes do exhibit the flicks, but an improved way is required to enhance the entertainment enjoyment factor of the audience that could aim at the following:
• Facilitate a hassle free mode of print distribution.
• Eliminate piracy of picture prints using secure modes of data transmission.
• Minimize logistics involved.
• Reduce the expense of managing the picture prints.
• Reduce the full time needed to generate duplicate print copies.
• Reduce the different formats designed to a single format; the format requirement of the user will be controlled via Digital projectors