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The Gucci Bambou 1947 is still among the most recognisable bags from the company, nevertheless. and once more, it was developed in response to an issue that was observed in real life.

Italian industrialists were still hampered by post-war rationing in 1947. In addition to being scarce, the materials' costs continued to rise. It was at this point that the Gucci artisans had the smart notion to concentrate their evolution on bambou, a plant fibre that was at the time underutilised. They discovered that boiling the bambou fibres allowed them to be twisted and given anses. The creation of leather bags might then use these latter ones.

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