Companies are becoming increasingly aware that they need to impress their customers with a great product and even better packaging labels. Whether a product has been purchased online or in-store, the packaging labels are the first thing the customer sees, and it often leaves them with a lasting impression. This impression will go on to further reflect the product and the entire brand. The importance of packaging labels has become more important over recent years, with an influx of people sharing 'gift opening' and 'unboxing' moments across social media. This rising trend is showcasing that brand packaging can be a potent marketing tool. So, why are they important? Read below to find out.
Instruction for use
Packaging labels allows your customers to see instructions about your products, such as cooking instructions if they are needed. You can tell your customers through your packaging labels the cooking equipment needed, the perfect temperature, cooking time, and other instructions on preparing your product properly.
Packaging labels gives customers storage instruction about your product. This way, people will know how to store your product safely and if it's still consumable after opening its packaging. For example: “Store in a cool, dry place. Once opened, refrigerate and consume in 3 days”.
Show customers you care
A product with labels about its nutritional information can help consumers to lead healthier, longer lives. If people see how nutritious and how good for the health your product is through your packaging labels for boxes, you can expect them to buy it.
Beside nutrition and health, people look for dietary information on packaging labels. For instance, their personal or
religious belief – hence, some people choose not to eat certain products, so they need to easily identify any ingredients they would rather avoid.
They also have specific dietary requirements, not only because they want to avoid fatty foods but because the product might have potentially harmful side effects. This is crucial for those who intolerant or allergic to certain types of food. With packaging labels, you can show your customers that you care about their medical conditions, and you’re meeting the needs of individuals who want to know the specific content of certain food components.
Provide safety information
You can put safety information and instructions on packaging labels for boxes, which is necessary, especially if your product is hazardous. You might, for example, provide appropriate safety instructions. In some cases, you are required to show safety information on the label. For example, if potentially dangerous goods are being transported by road or rail, the labels may need to carry appropriate safety information to ensure that the goods are handled properly. There are also specific safety labelling requirements for certain products: for example, upholstered furniture, electrical goods and children's toys. You should take advice on the requirements for products you manufacture or distribute.
Provide standard for a product
You need to have this on your packaging labels because it is a legal requirement. Like for instance, toys must have a 'CE' mark. Depending on the product, independent assessment may be required before you are allowed to use the CE mark. You should take advice on the requirements for products you manufacture or distribute. Even where it is not legally required, you may choose to label your product with details of standards it meets for commercial reasons. Any such labelling must not be misleading: for example, you must not falsely claim that your product meets a standard.
You can put your product's name on packaging labels for transparency and not mislead your buyers. If the food has been processed in some way, the process must be included in the title, for example ‘smoked bacon’, ‘salted peanuts’ or ‘dried fruit’. A processed food is any food that has been altered in some way during preparation.
Your food packaging labels can show allergen information if your product contains any of the 14 allergens. You must highlight allergens on the label using a different font, style or background colour. This enables consumers to understand more about the ingredients in pre-packed foods and are helpful for people with food allergies and intolerances who need to avoid certain foods.
Quantitative declaration of Ingredients
Besides allergen information, your food packaging labels can have your product's QUID - the percentage of particular ingredients contained in a food product. The indication can be given with the name of the food or in the ingredients list. The indication of quantity of an ingredient or category of ingredients can: be displayed as a percentage, which corresponds to the quantity of the ingredient or ingredients at the time of its use; and appear either in or immediately next to the name of the food or in the list of ingredients in connection with the ingredient or category of ingredients in question.
Now that you know why packaging labels are important, you need to get one for your products from a reliable manufacturer. Also, it would be best to contract such every season when you need to change your labels. Many businesses aim for seasonal packaging that is creative but also cost-effective. It doesn’t make much sense for them to use their own staff and facilities for these types of short-term requirements. Packaging label manufacturers can understand the specific packaging requirements and offer the most effective and budget-friendly packaging solutions for whatever occasion. So, you better get your packaging labels from them!