There are many methods, tools and techniques that public relations agencies in India use to manage and build media relations and publicity. We are going to look at a few of those here today:

Press Releases

One of the most traditional ways of disseminating news and information is via press releases. There are numerous portals that update content every day. There are many readers too. The idea is to get free publicity through publications. You just need to sell your story to the journalists as ‘news worthy’. This can used for important announcements and industry interviews.

Search Engine Optimization

SEO helps to get your website to the top of Google. So, one can target a specific keyword to ensure their website shows up first when that particular keyword is searched. SEO helps in attracting and targeting relevant audiences to your website.

Video Marketing

Especially when today's attention span is reduced, video is what garners and holds attention. They also can go viral and get more engagement. It’s a great opportunity for a brand to create a video (content or campaign) to convey their message to the right and wide audience.

Building Online Communities

Building a brands’ online community where one can promote services and products or even just stay connected to the consumers is what PR agencies look at. It could be on Facebook or any other social channel or a platform like Fiverr.

Promotional Products

Creating content by giving promotional products so people would use it. This helps when people use these products. Because it means that they are inadvertently promoting your business for you by showing others the items with the logos on them, and by walking through the street with them, appearing in photographs and generally creating content.

Sponsored Events

Sponsoring an event is a great way to get recognition and awareness from something which is already high profile. By sponsoring say a charity event, or a sporting event, you can get that event to brandish your name or even to change its name in order to incorporate your company title.