You must be in “Edit Page”.

Type in the word you want to make a link.

My example is for USC AIken.

USCA

Next, highlight word by dragging across.

Then click on icon for inserting a link. (looks like a chain link)

A box pops up.Type or paste the URL for the address into the box (www.usca.edu).

Select “Apply”. Your word(s) should now be a link.